With over a year since my last blog post and most of our updates going onto our social media platforms, I have finally listened to the requests of posting more regularly to our own blog, so here goes!

First, we have a new color to the line up, Hot Orange! It is available in Europe now and will be available once our inventory clears customs during the first week of July. You can see more views of it in the Shop.

Torch Helmet Orange


Our team on both sides of the Atlantic have been hard at work adding new retail partners over the past few months so we have added a Store Locator section to our site that you may find in the footer of our site or here. We will continue to update this page as we add more retailers throughout the year. If you have a favorite store near you that you think would be interested in carrying Torch products, please let us know at hello@torchapparel.com. If they decide to make a purchase we'll send you a 25% off coupon for your help.

This brings me to my next point and that is we would like to start a Torch Bearer program soon. We will be putting together some ideas how it will work and reaching out to those who have expressed interest. If you would like to be contacted when the time comes, please email us at hello@torchapparel.com, subject Torch Bearer and we will make sure to include you when the time is right.

Our entire team are proud to announce we have received our second design award for the Torch T2  bike helmet. This is especially meaningful to me since design is my background and passion. To have others give us the respect and recognition of an international design award means so much and for that I am grateful, yet not quite as much as when I receive an email from one of you declaring how much you love your Torch helmet and how safe you feel while riding with it.

Lastly, the more. We are nearing the end of development of our next big launch, the mountain bike helmet. I had hoped to have some cool video teasers to share, but the Gopro just did not want to cooperate this week. Next time. Either way we will be making an announcement soon with some more details and our plans for launching. We will of course be looking to do a crowdfunder for it since that is how our brand was born, but mainly we have come to love the feedback and chance to improve our designs before they even go to production from your feedback.

Until next time (hopefully not a year from now) please check out our more frequent mentions on our facebook, Instagram and Twitter (which is not intended for customer service, people)!

Have a great weekend, have a happy Independence Day and ride on!


Nathan Wills


New T2 Coming Soon!

March 26, 2015

New T2 Coming Soon!

Torch T2 Colors from Torch Apparel on Vimeo.


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The Latest From Torch

February 17, 2015

It's been an exciting start to 2015 for us here at Torch! Read the latest Blog to see what we're up to.

Torch T1 Light Cycles from Torch Apparel on Vimeo.


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Happy Holidays!

December 29, 2014

Torch would like to thank all of our wonderful supporters for helping us make it through another year as a small start-up company. We wouldn't have made it without you!

We would like to take the time to wish all of you our very best as we draw a close to 2014. Here's a few photos of the fun we had in spreading the Torch story over the past year. We hope to get the chance to meet more of you in 2015 and introduce some new ideas to the cycling market. Ride on!

We hit local events spreading the work about the T1 helmet and sharing the love of biking with the masses.


We took some time to enjoy the streets of London and see how it feels to ride on the other side.


We learned it's difficult to get great shots of a lit helmet. New photography and videos are coming early next year.


We collaborated with our friends at Revolights, Bike Spike and Siva Cycle at Interbike. 


Over all it was a tough, but good year and we're looking forward to growing the team and continuing to do our best to make cycling safer and a little more stylish. 

Wishing you and yours all the best in 2015!

We visited the UK to film an episode of the Dragons' Den recently. For those of you in the US, this is the original UK version of the Sharks' Tank. Due to our UK business partner we were eligible for the show and decided to go for it. We were fortunate to be chosen and here's our pitch which includes the founder of Torch Apparel, Nathan Wills and the President of Torch Europe, Hugh Roper. We won't tell you the outcome, you'll just have to watch and see.



Torch Appears on Dragons' Den from Torch Apparel on Vimeo.


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After months of testing for tears, light failures, water damage and more we are finally proud to put the Torch stamp on this amazing product! Check out our video.


FLUX Fundable Video from Torch Apparel on Vimeo.


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It has been a long and arduous journey from launching Kickstarter to finally shipping all 1,300 pre-orders. We have learned so much along the way and have had the opportunity to work with some great people. New products are already in the works, including our FLUX backpack that we've been trying to perfect and have finally resolved all of the issues through testing.  

Now that there are over a thousand Torch bearers around 35 countries, we have begun to receive some attention including a news spot from San Diego's CBS 8 seen here. We hope you'll stay involved with us, send us your fun photos, and continue to give us your feedback on the T1 helmet, we need your help to make it better.
In the mean time, enjoy the video and stay tuned for new pieces to come....



Much Love, 


Nathan Wills