With over a year since my last blog post and most of our updates going onto our social media platforms, I have finally listened to the requests of posting more regularly to our own blog, so here goes!
First, we have a new color to the line up, Hot Orange! It is available in Europe now and will be available once our inventory clears customs during the first week of July. You can see more views of it in the Shop.
Our team on both sides of the Atlantic have been hard at work adding new retail partners over the past few months so we have added a Store Locator section to our site that you may find in the footer of our site or here. We will continue to update this page as we add more retailers throughout the year. If you have a favorite store near you that you think would be interested in carrying Torch products, please let us know at email@example.com. If they decide to make a purchase we'll send you a 25% off coupon for your help.
This brings me to my next point and that is we would like to start a Torch Bearer program soon. We will be putting together some ideas how it will work and reaching out to those who have expressed interest. If you would like to be contacted when the time comes, please email us at firstname.lastname@example.org, subject Torch Bearer and we will make sure to include you when the time is right.
Our entire team are proud to announce we have received our second design award for the Torch T2 bike helmet. This is especially meaningful to me since design is my background and passion. To have others give us the respect and recognition of an international design award means so much and for that I am grateful, yet not quite as much as when I receive an email from one of you declaring how much you love your Torch helmet and how safe you feel while riding with it.
Lastly, the more. We are nearing the end of development of our next big launch, the mountain bike helmet. I had hoped to have some cool video teasers to share, but the Gopro just did not want to cooperate this week. Next time. Either way we will be making an announcement soon with some more details and our plans for launching. We will of course be looking to do a crowdfunder for it since that is how our brand was born, but mainly we have come to love the feedback and chance to improve our designs before they even go to production from your feedback.
Have a great weekend, have a happy Independence Day and ride on!
Torch would like to thank all of our wonderful supporters for helping us make it through another year as a small start-up company. We wouldn't have made it without you!
We would like to take the time to wish all of you our very best as we draw a close to 2014. Here's a few photos of the fun we had in spreading the Torch story over the past year. We hope to get the chance to meet more of you in 2015 and introduce some new ideas to the cycling market. Ride on!
We hit local events spreading the work about the T1 helmet and sharing the love of biking with the masses.
We took some time to enjoy the streets of London and see how it feels to ride on the other side.
We learned it's difficult to get great shots of a lit helmet. New photography and videos are coming early next year.
We collaborated with our friends at Revolights, Bike Spike and Siva Cycle at Interbike.
Over all it was a tough, but good year and we're looking forward to growing the team and continuing to do our best to make cycling safer and a little more stylish.
Wishing you and yours all the best in 2015!
We visited the UK to film an episode of the Dragons' Den recently. For those of you in the US, this is the original UK version of the Sharks' Tank. Due to our UK business partner we were eligible for the show and decided to go for it. We were fortunate to be chosen and here's our pitch which includes the founder of Torch Apparel, Nathan Wills and the President of Torch Europe, Hugh Roper. We won't tell you the outcome, you'll just have to watch and see.
It has been a long and arduous journey from launching Kickstarter to finally shipping all 1,300 pre-orders. We have learned so much along the way and have had the opportunity to work with some great people. New products are already in the works, including our FLUX backpack that we've been trying to perfect and have finally resolved all of the issues through testing.