New T2 Coming Soon!

March 26, 2015

New T2 Coming Soon!

Torch T2 Colors from Torch Apparel on Vimeo.


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The Latest From Torch

February 17, 2015

It's been an exciting start to 2015 for us here at Torch! Read the latest Blog to see what we're up to.

Torch T1 Light Cycles from Torch Apparel on Vimeo.


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Happy Holidays!

December 29, 2014

Torch would like to thank all of our wonderful supporters for helping us make it through another year as a small start-up company. We wouldn't have made it without you!

We would like to take the time to wish all of you our very best as we draw a close to 2014. Here's a few photos of the fun we had in spreading the Torch story over the past year. We hope to get the chance to meet more of you in 2015 and introduce some new ideas to the cycling market. Ride on!

We hit local events spreading the work about the T1 helmet and sharing the love of biking with the masses.


We took some time to enjoy the streets of London and see how it feels to ride on the other side.


We learned it's difficult to get great shots of a lit helmet. New photography and videos are coming early next year.


We collaborated with our friends at Revolights, Bike Spike and Siva Cycle at Interbike. 


Over all it was a tough, but good year and we're looking forward to growing the team and continuing to do our best to make cycling safer and a little more stylish. 

Wishing you and yours all the best in 2015!

We visited the UK to film an episode of the Dragons' Den recently. For those of you in the US, this is the original UK version of the Sharks' Tank. Due to our UK business partner we were eligible for the show and decided to go for it. We were fortunate to be chosen and here's our pitch which includes the founder of Torch Apparel, Nathan Wills and the President of Torch Europe, Hugh Roper. We won't tell you the outcome, you'll just have to watch and see.



Torch Appears on Dragons' Den from Torch Apparel on Vimeo.


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After months of testing for tears, light failures, water damage and more we are finally proud to put the Torch stamp on this amazing product! Check out our video.


FLUX Fundable Video from Torch Apparel on Vimeo.


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It has been a long and arduous journey from launching Kickstarter to finally shipping all 1,300 pre-orders. We have learned so much along the way and have had the opportunity to work with some great people. New products are already in the works, including our FLUX backpack that we've been trying to perfect and have finally resolved all of the issues through testing.  

Now that there are over a thousand Torch bearers around 35 countries, we have begun to receive some attention including a news spot from San Diego's CBS 8 seen here. We hope you'll stay involved with us, send us your fun photos, and continue to give us your feedback on the T1 helmet, we need your help to make it better.
In the mean time, enjoy the video and stay tuned for new pieces to come....



Much Love, 


Nathan Wills